Let’s Explore 8 Ways to Keep Food Truck Sales Up Throughout Summer
Many existing food truck operators are accustomed to ramping up their game for the influx in summer, however there are some newbies to the food truck segment that may not necessarily be prepared for uptick. It’s a great ”problem” to have when you are very busy, but it’s imperative you have a plan in place or you run the chance of falling apart and running customers off. Foodtruckr.com published a relative article, “How Your Food Truck Business Can Rock Spring,” which highlights a list of helpful reminders when approaching this season:
1. Find great people.
Behind every successful food truck business is a clan of great employees. Great employees can be hard to find, so it’s a good idea to get started on the hiring and interview process before business becomes too busy and you’re scrambling at the last minute. Referrals are always a great way to start, so ask your current employees if they have any recommendations for quality workers.
2. Market, market, market.
Get a plan together to market your food truck and get the word out for your upcoming events and locations. Have you set up social media accounts? Reached out to local event coordinators about space, events, and even ways to get on their vendor list? Create a buzz, post frequently, and generate appealing content.
3. Spring and Summerize your Food Truck
Take some time to evaluate your equipment and the truck to ensure everything is operating correctly. The more time you’re on the road; the greater the ROI. Reduce the amount of downtime during the busy season, and have any repairs done prior to hitting the spring schedule.
4. Prepare [seasonal] menus
What better of a time than now to take advantage of fresh ingredients? Summer is known for fresh fruits and veggies, so why not incorporate those into your menu offering?
Let’s continue with the 8 Ways to Keep Food Truck Sales Up Throughout Summer
5. Inventory/Replenishment Schedule
This is a good opportunity to figure out your inventory and replenishment schedule for this season. An effective way to do this is to review last year’s numbers (if this isn’t your first year on the road), and build off of those numbers. If this is your first year for a food truck, you will have greater uncertainty for how your inventory will be adjusted. Be flexible, and willing to adapt. Be sure to keep great records so you can revisit those numbers and get a game plan together for the next year. Take the extra time to pull reports and gather that analysis.
6. Get some catering events, festivals, concerts, food truck events on your calendar.
Schedule some catering events, food truck rally’s, concerts/festivals, etc… get your calendar booked with events, so you’re able to back-fill with the open food truck sessions. Publish these events on your social accounts! It’s great exposure!
7. Add in a splash (or more!) of creativeness….
Try it before you buy it is effective in the food truck realm! Who doesn’t love free samples? Try setting up at a central, heavy foot-traffic area and just hand out samples for an hour. Push this media blitz on your social accounts to encourage traffic.
Other ideas for attracting customers (new and loyal)
Offering daily specials? A preferred customer punch card? Discounts on catering gigs? Happy Hour specials (BOGO)…. Explore some new and creative ways to get people to try your food, then the rest is history!
8. Have fun.
This was your dream to open and operate a food truck, and it’s such a COOL job! When things get crazy and overwhelming, take a step back and reflect on why you started this food truck. What was your motivation? Be sure you keep in mind your primary reasons for starting this food truck dream!
We hope this article inspires you to get excited about the upcoming warmer weather days, which result in greater traffic for your business. If there are any additional questions you have that APEX Specialty Vehicles can answer specifically about food trucks – designing, engineering, building, etc. – please give us a call. 800-259-4804 or complete the quoter form.