LET’S HEAD INTO DAY 21, AND DISCUSS Food Trucks to Catering Events: Expanding Business to Include Events
As a custom high quality food truck and trailer builder, many of our customers have a brick and mortar restaurant, an established catering business, or additional food trucks. Our recent customer, The Farmer in the Hive, was a true testament to expanding business to include events by expanding Food Trucks to Catering Events. The success of the farm to table catering truck is incredible. Check out our SPEC Catering Food Truck, which has been designed and engineered in-house by the APEX team, and can be built in 4 weeks.
5 Tips on Food Trucks to Catering Events
Understanding the basics of the catering business requires an organized business plan, just as much as the food truck business does. APEX explored 5 tips on driving your food trucks to catering events – both figuratively and literally.
Tip 1: Determine your catering menu, pricing structure, and availability (weeks or months you do not have solid food truck events scheduled, etc.)
Tip 2: Identify a list of local companies/organizations that you’d like to reach out to that you know have corporate events.
Tip 3: Create marketing brochures/a simple webpage/or flyer to gain legitimacy when reaching out to the local companies/organizations.
Tip 4: Establish a referral or loyalty program for repeat customers and incentives for new customers to try your catering services.
Tip 5: Keep a testimonial library and list of references that can be easily sent to prospects. Nothing beats a referral or positive reference.
Catering can be a lucrative addition to an already successful food business. Are you ready to take it to the next step and generate some ROI? Check out our custom quoter tool, which allows you to specify your needs and we’ll get back to you with a quote.