Let’s head into Day 2, as the topic is How to Winterize Sampling or Food Trucks.
It’s important to care for the parts that keep your wheels spinning and your business in motion… the truck tires. Be sure to check your tire pressure regularly as the temperature fluctuates during the winter months. According to foodtruckr.com, “you could lose up to 1PSI for every 10 degrees the temperature drops.” Tires should be properly inflated to ensure the truck equipment and weight is properly distributed. A tip for checking tires is to add that task to your morning routine list, as that is the coldest part of day.
Another basic tip is to check your truck’s battery throughout the winter months. Your truck is operating harder to keep everything operating and functional, so your battery can experience additional wear and tear during the colder months, so be mindful of that. It’s easy to get your battery checked one of two ways:
- You can test it yourself with special equipment like a voltmeter.
- Bring your food truck to any basic auto repair shop for a free battery check
The last basic tip for winterizing food trucks is to check your truck fluids. This may seem obvious, but in the midst of the winter months, it’s critical to keep the fluids filled, cleaned, and maintained to ensure the truck continues to operate smoothly. According to foodtruckr.com, check out the list of fluids to replenish and monitor:
- Oil: Make sure your oil is changed regularly. This is especially important during the winter, as cold temperatures can thicken the oil and prevent it from circulating fully throughout the engine. When your engine isn’t lubricated properly, it will have trouble starting in the cold. Ask your mechanic what type of oil you should be using during the winter. If you live in a cold climate, you’ll typically want thinner oil that is less viscous.
- Antifreeze and Water Levels: Ask your mechanic to check the antifreeze and water levels in your radiator to make sure they are at the correct ratio to prevent the coolant from freezing. You can buy a small antifreeze tester to check the levels yourself, but you should always have an experienced mechanic recommend the initial ratio rather than trying to determine it yourself.
- Transmission & Power Steering Fluid: Finally, have your mechanic check the transmission fluid, power steering fluid, and brake fluid. You don’t want to be out on the road and suffer a breakdown that could have been easily avoided with such a simple fix!
Listen to APEX’s CEO, Brad Carlson, on How to Winterize Sampling or Food Trucks.
We launched the 31 Days of APEX educational series with the topic for Day 1: How can a mobile experiential vehicle add ROI to an existing marketing strategy? Hopefully you gained some insight on the importance of creating measurable environments and generating ROI. Stay tuned for Day 3 of #31DaysofAPEX. The topic is Project Final Paint & Graphic Touches.