While the ROI for fully-branded marketing and food trucks continues to increase, we are going to take a look at the topic of maintaining and caring for vehicle wraps. As we have seen over and over, a vehicle wrap is an effective form of advertising with so many people traveling daily to and from work and being exposed to roadways.
According to crankycreative.com, a wrap on a car, truck or trailer can generate between 30,000 and 70,000 impressions – or views – per day. APEX is a builder of specialty marketing vehicles and custom food trucks, and nearly all of our clients see the value and benefit of wrapping their truck or trailer. The differentiating factor between vehicle wraps is the design, wear and tear, and vibrancy of the wrap.
Maintaining and Caring for Vehicle Wraps
Similar to any paint finish, maintaining and caring for vehicle wraps should be part of your vehicle maintenance routine. For a longer-lasting wrap, you should wash your vehicle weekly, however if it is exposed to dirt or pollutants, you may want to wash it as needed throughout the week. Be sure to use a gentle automotive detergent with a sponge or soft cloth while washing the wrap. In addition, rinse the entire vehicle with clear water to get rid of any suds.
A question that is frequently asked is “can I take a wrapped vehicle into an automatic car wash”? The answer is technically yes, although hand washing the graphics is safer. However, depending on the brushes at the automatic car wash, they may cause peeling on the graphics, so that’s something to watch out for.
Another frequently asked question is about pressure washing your vehicle as part of maintaining and caring for vehicle wraps. According to 3M.com, pressure washing may be used under these conditions.
• Ensure the water pressure is kept below 2000 psi (14 MPa).
• Keep water temperature below 180 °F (80 °C).
• Use a spray nozzle with a 40 degree wide angle spray pattern.
• Keep the nozzle at least 1 foot (300 mm) away from and perpendicular (at 90 degrees) to the graphic
With any graphics application, maintaining and caring for vehicle wraps should be part of your routine maintenance process. Check out the APEX portfolio for some graphic wrap ideas.