Tips for Food Trucks in Summer

The dogs days of summer are near so now is the perfect time to summer-ize your food truck! Check out the below tips for food truck owners in summer that will bring out some summer vibes, fresh menu items, and draw in crowds during the busiest time of the year. Now is a great time to take advantage of the increase in traffic, gain loyalty and visibility, while adding versatility to the menu.

As a leading manufacturer for high-end food trucks, APEX Specialty Vehicles partners with hundreds of brands, entrepreneurs, and restaurants/caterers throughout the year. The biggest push is naturally around the spring and summer season when festivals, weddings, events, and outdoor time increases, so we’ve gathered a list of tips for food trucks in summer that we feel may benefit many operators and business owners out there!

Related: View APEX’s portfolio of projects for some cool innovative ideas on your next build!

Simple Ways To Gain New Customers and Tips for Food Trucks in Summer

  • Get social. More than ever, summer is the time to be sure your event calendar is posted on your social sites, and is updated frequently. The more free PR you are receiving results in more awareness and brand recognition you are receiving. Social media is an inexpensive way to attract and gain new customers while engaging and nurturing existing customers. If the festivals you are participating in have social sites or hashtags, engage in those. There is a great likelihood that your post will be shared if you have included the trending hashtags.
  • Change up your menu! Summer brings an entirely different array of foods… fresh fruit, sorbet, frozen drinks, veggies, etc. Why not take advantage of the fruits and veggies that are in season and create fresh new menu items? This offers a great way to change up seasonal offerings and try out some fresh new items.
    Related: Check out these 25 Fresh Summer Recipes that may inspire you to integrate fresh ingredients! 
  • Offer summer specials, such as a happy hour from 1PM – 3PM during the weekdays or sunrise time from 7AM – 9AM for a pastry and coffee combo. This drives traffic to your food truck during the off-peak hours and gives you extra time with potential repeat customers. Another option is to hand out coupons so if they participate in the happy (or sunrise) hour, give them a $2 off an entree for their next visit.
  • Bring your customer service A game. You should always put your best foot forward, but it’s imperative that you do so during the busiest times of the year, especially summer. When you are overwhelmed with orders operating inside of the food truck, it’s easy to put off a transactional vibe, treating each customer as just that – a customer and an order. Remember to take a deep breath and greet each customer, hand them their food and thank them for their business. The extra 5 seconds of time for each customer will pay off significantly.

There are plenty of ways to attract new customers this summer, so we hope you’ll integrate some of the tips into your existing marketing plan. Are you ready to get started? Get started on APEX’s quoter form below!

Food Truck Tips for Summer